That would be transcription, which is prohibitively expensive to do for every segment but which makes it far easier for potential users to find any given audio piece with a search engine. KQED’s senior vice president for digital partnerships writes about how his station and the Google News Initiative are working to improve automated transcription — and avoid pitfalls like transcribing “Asia Foundation” and “age of foundations” and “misgendered” as “Miss Gendered.” – Google’s The Keyword