“The cultures of public media (nonprofit, built around broadcast, sometimes a little sleepy) and digital news startups (often for-profit, built around text, real-time and a little frenetic) are not the most natural media match. Public media outlets — typically the larger and better-financed partner — often enter these deals specifically in hopes of injecting that digital DNA. But the host risks rejecting the transplant if it goes into the process with the wrong attitudes or assumptions about how things will go.” Joshua Benton looks at the pitfalls. – NiemanLab

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