The Mouse – Disney Plus, in this case – has a huge back catalog, and it’s also doing this little thing called dropping a new episode once a week. What even? Well: “They’re treating The Mandalorian like it’s Seinfeld—people tune in one week and they get a great publicity bump as people talk about it over the weekend and there are roundup pieces in the press, ‘What happened on The Mandalorian last week?’ … It’s an old-fashioned PR marketing tactic.” – Fast Company

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