“With more people home and glued to their streaming services, many of which don’t allow advertising, companies are finding they need to be creative about the ways they get in front of audiences no longer seeing 30-second commercials. More are turning to traditional Hollywood production companies like Imagine to partner on feature films like The Day Sports Stood Still, which is infused with Nike’s ethos but carries none of the traditional branding audiences are used to seeing.” – The New York Times
