“These aren’t Hoarder spinoffs for viewers to gawk at other people’s misery, nor are they aspirational home-organizing tutorials where influencers showcase impeccable walk-in closets. No, these are process videos grinding through some of the most mundane tasks we all do every week. And therein, apparently, lies the appeal. There’s a dirty house. After 30 minutes, it’s clean.” – The New York Times

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