Even as media companies pour billions into the industry, “its formats and business practices are still developing, leading producers, executives and talent to view the medium as akin to television circa 1949: lucrative and uncharted territory with plenty of room for experimentation and flag-planting. … But along with the optimism come worries that big money may stifle the D.I.Y. spirit vital to podcasting’s identity.” – The New York Times

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