AJ Four Ways: Text Only (by date) | headlines only
DANCE
IDEAS
- Flynn Center for the Performing Arts seeks Director of Marketing
Organization
The Flynn is where the unexpected meets the familiar—where strangers become neighbors through shared wonder. We light up stages and communities alike with performances that inspire and moments that transform. Here, bold art feels personal—and belonging takes center stage.
The Flynn welcomes international, national, and regional artists to its stages, presenting a diverse range of performances designed to create transformative experiences for audiences. Its programming includes world-class music, Broadway, theater, dance, family performances, intimate events in Flynn Space, the annual Burlington Discover Jazz Festival around the city, and statewide art in public space presentations throughout the year.
The Flynn’s facilities include a 1,439-seat Main Stage theater, Flynn Space (a smaller black-box performance venue), education and dance studios, and a visual art gallery. These spaces support a wide range of performances, educational activities, and community events. In addition to presenting its own season and programs, the Flynn provides a performance venue for organizations such as the Vermont Symphony Orchestra, Vermont Youth Orchestra, Lyric Theatre, UVM Lane Series, and other local and touring groups.
Education and community engagement are central to the Flynn’s work. The Flynn serves participants through programs such as the Student Matinee Series, which connects schools with live performances, as well as classes, camps, and workshops for children, teens, and adults. Outreach efforts extend beyond the building, bringing performances into schools, public spaces, and communities across Vermont. Initiatives such as artist residencies, public-space performances, and student ticket programs help remove barriers to access and ensure broad participation, including partnerships with social service agencies and opportunities for emerging and local artists. Welcoming more than 165,000 attendees each year through more than 100 performances and programs, the Flynn continues to be a cultural anchor for Vermont, presenting bold, diverse, and high-quality artistic experiences that celebrate global perspectives, elevate local voices, and invite the entire community to take part in the transformative power of live performance.
The Flynn has a 22 member board of directors led by Board Chair Chiuho Sampson. The Director of Marketing reports to the Chief Growth & Impact Officer. For the fiscal year ending June 30, 2025, the Flynn reported $10.3 million in total revenue, including 53% from program services, 29% from contributions and grants, and 18% from investment income.
Sources: edited from flynnvt.org; propublica.org
Community
Burlington, Vermont, is a welcoming, highly livable lakeside city, combining neighborhood character, civic engagement, cultural activity, and abundant outdoor amenities on the shores of Lake Champlain. With a 2024 estimated population of 44,432, Burlington is a highly educated community, where 60.5% of residents age 25 and older hold a bachelor’s degree or higher. The City’s comprehensive planning work, known as planBTV, serves as Burlington’s principal guide for land use policy, long-range decision-making, and future public and private investment. Through planBTV 2050, Burlington is advancing a unified citywide vision that brings together planning, transportation, parks and recreation, and community and economic development to reflect how Burlingtonians live, work, and move through the city.
Burlington’s community life is shaped by its waterfront, parks, downtown, and arts infrastructure. The City’s Department of Parks, Recreation and Waterfront oversees more than 35 parks, more than 550 acres of open space, four public beaches, street trees and greenways, community gardens, Miller Recreation Center, Leddy Ice Arena, North Beach Campground, the Community Boathouse Marina, and a wide range of recreation programs. Residents enjoy year round access to biking and walking paths, sailing and paddling on the lake, and easy proximity to Vermont’s renowned skiing and outdoor recreation areas.
Local food culture, farmers’ markets, independent shops, and a strong sense of neighborhood identity contribute to Burlington’s appeal as a place where residents can enjoy both small city accessibility and a rich, creative community life. In this setting, Burlington offers the scale and accessibility of a close-knit Vermont city with the quality of life, natural beauty, and cultural energy of a community actively shaping an inclusive and sustainable future.
Sources: edited from burlingtonvt.gov; census.gov
Position Summary
The Director of Marketing (Director) will be a dynamic, revenue-minded brand leader responsible for building the Flynn Center for the Performing Arts’ (the Flynn) audience, accelerating ticket sales, and turning organizational priorities into compelling campaigns that move people from awareness to action. As a key leader within the Growth & Impact system, the Director will shape and execute high-performing marketing strategies across channels, using data, creativity, and audience insight to drive conversion, deepen engagement, and strengthen the Flynn’s visibility in the marketplace. Working in close partnership with Strategic Communications and Advancement, the Director will help deliver integrated campaigns that elevate the Flynn’s story, expand participation, and generate measurable results, while maintaining clear accountability for earned revenue, audience growth, and marketing ROI.
Roles and Responsibilities
Revenue & Audience Growth
• Lead marketing strategies that drive ticket sales, membership acquisition, and earned revenue growth.
• Set, track, and achieve revenue and attendance goals in alignment with organizational targets.
• Oversee audience segmentation, pricing alignment, and promotional strategy to maximize conversion and yield.
• Support priorities that strengthen the Flynn community and contribute to shared organizational success.
• Embrace other revenue and audience growth responsibilities as needed.Campaign Strategy & Execution
• Plan and execute integrated marketing campaigns for performances, festivals, rentals, and institutional initiatives.
• Translate organizational priorities into clear, actionable marketing plans that deliver measurable results.
• Manage campaign timelines, budgets, and workflows to ensure efficiency and impact, including setting up systems that allow staff to be creative and plan work thoughtfully.
• Embrace other campaign strategy and execution responsibilities as needed.Sales Integration & Performance
• Partner with outbound sales and rentals functions to ensure coordinated messaging, offers, and revenue strategies.
• Support effective collaboration with promoters, Broadway producers, and other partners connected to earned revenue success.
• Align marketing efforts with box office operations to optimize the full sales funnel.
• Monitor campaign performance and continuously adjust tactics to improve conversion, attendance, and revenue.
• Embrace other sales integration and performance responsibilities as needed.Channel Management & Optimization
• Oversee paid and owned marketing channels with a focus on performance, conversion, and ROI.
• Lead paid social media strategy, digital advertising, email marketing, and audience targeting efforts.
• Partner with Strategic Communications to coordinate organic and paid social media strategies, ensuring alignment of voice, content, timing, and performance goals across shared channels.
• Use data, CRM insights (Tessitura), and analytics tools to refine targeting and optimize campaigns.
• Ensure marketing systems and tools evolve with changing audience behavior and technology.
• Embrace other channel management and optimization responsibilities as needed.Collaboration Across Growth & Impact
• Partner with Strategic Communications to align campaigns with institutional voice, messaging, and visibility goals.
• Collaborate with Advancement to support membership acquisition and audience-to-donor pathways.
• Work across departments to align marketing strategies with programming, public-space work, and organizational priorities.
• Prioritize effective support for staff and the Flynn community.
• Embrace other collaboration across growth and impact responsibilities as needed.Traits and Characteristics
The Director of Marketing will be a results-oriented and data-informed leader who is driven by audience growth, earned revenue, and measurable campaign performance, with curiosity about data and a feedback-focused approach to learning what is working. They will bring a strategic and practical approach to marketing, translating organizational priorities into clear plans that support ticket sales, membership acquisition, attendance, and long-term audience development, while helping the team understand and advance institutional priorities. Highly collaborative and responsive, the Director will work effectively across marketing, sales, box office, communications, advancement, programming, and rentals to ensure coordinated messaging, aligned strategies, and strong execution, bringing flexibility, realistic goal-setting, and a team-focused approach rather than working in a silo. They will be analytical and adaptable, using audience segmentation, CRM insights, campaign data, and performance metrics to refine targeting, improve conversion, and maximize return on investment. Organized and action-oriented, they will manage timelines, budgets, workflows, and channels with discipline and efficiency while remaining receptive to changing audience behavior, new technologies, and emerging opportunities. With sound judgment, creativity, and a focus on continuous improvement, the Director of Marketing will strengthen marketing operations and elevate audience engagement.
Other key competencies include:
• Time and Priority Management – The aptitude to ascertain competing priorities, resolve difficulties, and overcome obstacles, and maximize the use of time and resources to attain the desired outcomes.
• Goal Orientation and Decision Making – The ability to set and pursue goals, while analyzing all aspects of each situation to consistently make sound decisions.
• Problem Solving and Flexibility – The facility to analyze a problem and formulate a solution while remaining adaptable and responsive to change.
• Teamwork – The proficiency to work effectively and cooperatively as part of a team.Qualifications
A minimum of seven to 10 years of experience in marketing leadership, audience development, or a related field is highly desirable. Demonstrated success driving earned revenue through marketing strategy and execution is highly valued, as is an understanding that success extends beyond ticket goals to ensuring broad awareness of the Flynn’s full range of activities. Strong analytical skills and comfort working with performance data, metrics, and campaign results are essential, including curiosity about real data, data fluency, and measures of impact beyond attendance alone. Experience leading teams, managing complex campaigns, and translating audience insights into effective marketing strategies is needed, particularly within producing and/or presenting environments where organizations and audiences are navigating both traditional and hybrid engagement models. Demonstrated fluency with evolving digital marketing tools, platforms, and audience engagement strategies is highly valued. Experience with Tessitura is necessary. A bachelor’s degree is desirable, and an advanced degree or equivalent experience is preferred.
Compensation and Benefits
The Flynn offers a comprehensive compensation and benefits package, including an annual salary range of $120,000 to $125,000, and a benefits package that includes health, dental, and vision insurance coverage, Safe Harbor 401(k) contributions, and paid time off.
Applications and Inquiries
To submit a cover letter and resume with a summary of demonstrable accomplishments (electronic submissions preferred), please visit https://artsconsulting.com/opensearches/flynn-center-for-the-performing-arts-seeks-director-of-marketing/
The Flynn is committed to creating an inclusive workplace that promotes and values diversity. We strive to be diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. Our goal is to build and maintain an organization where everyone can do their best work. We believe that people of color, people from working class backgrounds, women, and LGBTQ people must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
- Waits of 9 hours for tickets to the Bayeux Tapestry
Rebecca Makkai pulls back the curtain on how judging for book awards actually works — idiosyncratic judges, no institutional input, winners that surprise even the heads of the prize organizations (Rebecca Makkai). The Commonwealth Short Story Prize went to a story some judges suspected was written by AI — and awarded anyway (The Guardian). And the International Booker doubled its purse and changed its name (Publishers Weekly). Prizes are one of the last reliable attention machines publishing has; still, it turns out we know remarkably little about how they run.
Meanwhile, two orchestras are quietly redrawing their businesses. Paris Opera’s musicians have launched their own self-governing concert orchestra (Moto Perpetuo), and the Pittsburgh Symphony’s budget “jumped” $7 million — not from a windfall, but because live-with-film concerts have become predictable enough to count as a core business (Pittsburgh Post-Gazette).
In case anyone tells you demand for culture is the problem: online queues for Bayeux Tapestry tickets at the British Museum hit nine hours (The Guardian). For a 950-year-old embroidery.
All of our stories below.
- In Bali, Sacred Dance Lives On
A photo journal of more than 30 teenage girls performing the Rejang dance for the Kuningan holiday, the close of a ten-day Balinese Hindu festival celebrating the triumph of good over evil. – AP
- Video On Social Media Platforms Is Now The Leading Way People Worldwide Consume News: Study
“Worldwide” is the key word here: demand for news video on third-party platforms, while certainly growing, is lowest in Europe and North America, with such usage much higher in Asia and Latin America. – Nieman Lab
- How Book Prizes Really Work
In every prize I’ve ever judged or heard firsthand reports of, everything else is up to the judges and their idiosyncrasies. There’s no input from anyone else. The heads of these organizations often learn the winner at the same moment the rest of the world does. – Rebecca Makkai
ISSUES
- Canadian Art Forger Used His Children In Scheme
Labeled Canada’s largest art fraud ever by investigators, the scheme has been the subject of a prolonged court battle that culminated last year in the conviction of Jeffrey Cowan, one of eight people arrested in 2023. He has been accused of taking part in an effort to sell 1,400 faked Morrisseau works. – ARTnews
- Nine-Hour Online Queues For Bayeux Tapestry Tickets At British Museum
“When tickets went on sale for the first time on Wednesday morning, … there were reports of 40,000 people queueing by mid-morning, with that figure ballooning to almost 80,000 by mid-afternoon.” – The Guardian
- It’s Expensive To Enter Australia’s Art Prize Competitions. But Hard To Give Them Up
In today’s landscape, prizes are no longer a nice little extra, or a back pat that arrives at the end of a long and successful career. They’re a serious part of the machinery. – ArtsHub
- DePaul Museum Just Closed. But Its Collection Will Stay On Campus
The DePaul Art Museum announcement came two months after the university laid off 114 full-time and part-time staff. Administrators referenced financial troubles due to a significant drop in international graduate student enrollment, increased demand for financial aid and the rising costs of benefits. – WBEZ
- Zelenskyy Suggests A Replacement For The Long-Toppled Lenin Monument In Kyiv
The statue of the father of the USSR was pulled down by demonstrators during the Euromaidan demonstrations in 2013; the pedestal has stood empty ever since. Ukrainian President Zelenskyy has officially proposed that a bust of Ivan Mazepa, who led the Cossack state from 1687 to 1709, should go in that spot. – ARTnews
MEDIA
- Paris Has Become Europe’s Nexus For Black Culture
“Paris draws together communities from west, central and north Africa, as well as the Caribbean, and its density creates the conditions for encounters that aren’t as easy to manufacture elsewhere. What distinguishes Paris from other diaspora hubs … is the granularity of African identity it sustains.” – The Guardian
- How To Open Up Elite Universities?
It seems possible to push wealthy colleges like Princeton to enroll more working- and middle-class students. They surely need that push, because our most prestigious universities enroll a larger share of rich students now than they did in the 1980s. – The New York Times
- A New Kennedy Center Mystery
For weeks, a tarp obscuring the facade of the John F. Kennedy Center has baffled observers, prompting speculation about the Washington, D.C., arts complex following the court-ordered removal of the president’s name. But recent court filings have raised a new mystery beyond the canvas. – The Atlantic
- The Think Tank Leading Trump’s War On Education
The think tank has crafted model legislation to remake colleges and universities as race-blind institutions, fueled the campaign to oust Claudine Gay as president of Harvard, and turned City Journal, its quarterly magazine, into a platform for attacking diversity programs, grade inflation, and university presidents’ capitulation to the demands of left-leaning students and faculty. – Chronicle of Higher Education
- Trump Administration Wiped All Mention Of Slavery From Two More Historic Sites In Philadelphia
In addition to the much-litigated case of the George Washington house site, all references to enslaved people were quietly removed from Independence Hall and from the wall panel text for the Thomas Jefferson portrait at the nearby Second Bank of the United States. – The Philadelphia Inquirer (MSN)
MUSIC
- How Book Prizes Really Work
In every prize I’ve ever judged or heard firsthand reports of, everything else is up to the judges and their idiosyncrasies. There’s no input from anyone else. The heads of these organizations often learn the winner at the same moment the rest of the world does. – Rebecca Makkai
- How A Self-Published Book Became A Mega Bestseller
Theo of Golden is one of the bestselling books currently making all the lists right now, but its beginnings are a little unorthodox. It was written by a 70-year-old former judge who first went the self-publishing route before having his book distributed by a top-five publisher. – Book Riot
- Short Story Critics Thought Was Written By AI Wins Overall Commonwealth Prize
“Jamir Nazir’s story ‘The Serpent in the Grove’ went viral after being named as a regional winner in mid-May, with critics on X and Bluesky claiming it showed ‘obvious markers’ of AI use. … Nazir will receive an additional £2,500 on top of the £2,500 he won for being named the Caribbean winner last month.” – The Guardian
- International Booker Prize Doubles Its Award Money And Changes Its Name
“The prize, which honors translated fiction and this year celebrates its 10th anniversary, will be renamed the Bukhman International Booker Prize,” with the top award raised from £50,000 to £100,000 (roughly $66,000 to $132,000), split equally between the winning author and translator. – Publishers Weekly
- Former Facebook Exec Sues Meta For Trying To Suppress Her Memoir
Sarah Wynn-Williams, who was director of global public policy at Facebook from 2011 until her firing in 2017, argues in her suit that the non-disparagement clause in her severance agreement and the arbitration order barring her from promoting her book, Careless People, are invalid. – AP
PEOPLE
- Flynn Center for the Performing Arts seeks Director of Marketing
Organization
The Flynn is where the unexpected meets the familiar—where strangers become neighbors through shared wonder. We light up stages and communities alike with performances that inspire and moments that transform. Here, bold art feels personal—and belonging takes center stage.
The Flynn welcomes international, national, and regional artists to its stages, presenting a diverse range of performances designed to create transformative experiences for audiences. Its programming includes world-class music, Broadway, theater, dance, family performances, intimate events in Flynn Space, the annual Burlington Discover Jazz Festival around the city, and statewide art in public space presentations throughout the year.
The Flynn’s facilities include a 1,439-seat Main Stage theater, Flynn Space (a smaller black-box performance venue), education and dance studios, and a visual art gallery. These spaces support a wide range of performances, educational activities, and community events. In addition to presenting its own season and programs, the Flynn provides a performance venue for organizations such as the Vermont Symphony Orchestra, Vermont Youth Orchestra, Lyric Theatre, UVM Lane Series, and other local and touring groups.
Education and community engagement are central to the Flynn’s work. The Flynn serves participants through programs such as the Student Matinee Series, which connects schools with live performances, as well as classes, camps, and workshops for children, teens, and adults. Outreach efforts extend beyond the building, bringing performances into schools, public spaces, and communities across Vermont. Initiatives such as artist residencies, public-space performances, and student ticket programs help remove barriers to access and ensure broad participation, including partnerships with social service agencies and opportunities for emerging and local artists. Welcoming more than 165,000 attendees each year through more than 100 performances and programs, the Flynn continues to be a cultural anchor for Vermont, presenting bold, diverse, and high-quality artistic experiences that celebrate global perspectives, elevate local voices, and invite the entire community to take part in the transformative power of live performance.
The Flynn has a 22 member board of directors led by Board Chair Chiuho Sampson. The Director of Marketing reports to the Chief Growth & Impact Officer. For the fiscal year ending June 30, 2025, the Flynn reported $10.3 million in total revenue, including 53% from program services, 29% from contributions and grants, and 18% from investment income.
Sources: edited from flynnvt.org; propublica.org
Community
Burlington, Vermont, is a welcoming, highly livable lakeside city, combining neighborhood character, civic engagement, cultural activity, and abundant outdoor amenities on the shores of Lake Champlain. With a 2024 estimated population of 44,432, Burlington is a highly educated community, where 60.5% of residents age 25 and older hold a bachelor’s degree or higher. The City’s comprehensive planning work, known as planBTV, serves as Burlington’s principal guide for land use policy, long-range decision-making, and future public and private investment. Through planBTV 2050, Burlington is advancing a unified citywide vision that brings together planning, transportation, parks and recreation, and community and economic development to reflect how Burlingtonians live, work, and move through the city.
Burlington’s community life is shaped by its waterfront, parks, downtown, and arts infrastructure. The City’s Department of Parks, Recreation and Waterfront oversees more than 35 parks, more than 550 acres of open space, four public beaches, street trees and greenways, community gardens, Miller Recreation Center, Leddy Ice Arena, North Beach Campground, the Community Boathouse Marina, and a wide range of recreation programs. Residents enjoy year round access to biking and walking paths, sailing and paddling on the lake, and easy proximity to Vermont’s renowned skiing and outdoor recreation areas.
Local food culture, farmers’ markets, independent shops, and a strong sense of neighborhood identity contribute to Burlington’s appeal as a place where residents can enjoy both small city accessibility and a rich, creative community life. In this setting, Burlington offers the scale and accessibility of a close-knit Vermont city with the quality of life, natural beauty, and cultural energy of a community actively shaping an inclusive and sustainable future.
Sources: edited from burlingtonvt.gov; census.gov
Position Summary
The Director of Marketing (Director) will be a dynamic, revenue-minded brand leader responsible for building the Flynn Center for the Performing Arts’ (the Flynn) audience, accelerating ticket sales, and turning organizational priorities into compelling campaigns that move people from awareness to action. As a key leader within the Growth & Impact system, the Director will shape and execute high-performing marketing strategies across channels, using data, creativity, and audience insight to drive conversion, deepen engagement, and strengthen the Flynn’s visibility in the marketplace. Working in close partnership with Strategic Communications and Advancement, the Director will help deliver integrated campaigns that elevate the Flynn’s story, expand participation, and generate measurable results, while maintaining clear accountability for earned revenue, audience growth, and marketing ROI.
Roles and Responsibilities
Revenue & Audience Growth
• Lead marketing strategies that drive ticket sales, membership acquisition, and earned revenue growth.
• Set, track, and achieve revenue and attendance goals in alignment with organizational targets.
• Oversee audience segmentation, pricing alignment, and promotional strategy to maximize conversion and yield.
• Support priorities that strengthen the Flynn community and contribute to shared organizational success.
• Embrace other revenue and audience growth responsibilities as needed.Campaign Strategy & Execution
• Plan and execute integrated marketing campaigns for performances, festivals, rentals, and institutional initiatives.
• Translate organizational priorities into clear, actionable marketing plans that deliver measurable results.
• Manage campaign timelines, budgets, and workflows to ensure efficiency and impact, including setting up systems that allow staff to be creative and plan work thoughtfully.
• Embrace other campaign strategy and execution responsibilities as needed.Sales Integration & Performance
• Partner with outbound sales and rentals functions to ensure coordinated messaging, offers, and revenue strategies.
• Support effective collaboration with promoters, Broadway producers, and other partners connected to earned revenue success.
• Align marketing efforts with box office operations to optimize the full sales funnel.
• Monitor campaign performance and continuously adjust tactics to improve conversion, attendance, and revenue.
• Embrace other sales integration and performance responsibilities as needed.Channel Management & Optimization
• Oversee paid and owned marketing channels with a focus on performance, conversion, and ROI.
• Lead paid social media strategy, digital advertising, email marketing, and audience targeting efforts.
• Partner with Strategic Communications to coordinate organic and paid social media strategies, ensuring alignment of voice, content, timing, and performance goals across shared channels.
• Use data, CRM insights (Tessitura), and analytics tools to refine targeting and optimize campaigns.
• Ensure marketing systems and tools evolve with changing audience behavior and technology.
• Embrace other channel management and optimization responsibilities as needed.Collaboration Across Growth & Impact
• Partner with Strategic Communications to align campaigns with institutional voice, messaging, and visibility goals.
• Collaborate with Advancement to support membership acquisition and audience-to-donor pathways.
• Work across departments to align marketing strategies with programming, public-space work, and organizational priorities.
• Prioritize effective support for staff and the Flynn community.
• Embrace other collaboration across growth and impact responsibilities as needed.Traits and Characteristics
The Director of Marketing will be a results-oriented and data-informed leader who is driven by audience growth, earned revenue, and measurable campaign performance, with curiosity about data and a feedback-focused approach to learning what is working. They will bring a strategic and practical approach to marketing, translating organizational priorities into clear plans that support ticket sales, membership acquisition, attendance, and long-term audience development, while helping the team understand and advance institutional priorities. Highly collaborative and responsive, the Director will work effectively across marketing, sales, box office, communications, advancement, programming, and rentals to ensure coordinated messaging, aligned strategies, and strong execution, bringing flexibility, realistic goal-setting, and a team-focused approach rather than working in a silo. They will be analytical and adaptable, using audience segmentation, CRM insights, campaign data, and performance metrics to refine targeting, improve conversion, and maximize return on investment. Organized and action-oriented, they will manage timelines, budgets, workflows, and channels with discipline and efficiency while remaining receptive to changing audience behavior, new technologies, and emerging opportunities. With sound judgment, creativity, and a focus on continuous improvement, the Director of Marketing will strengthen marketing operations and elevate audience engagement.
Other key competencies include:
• Time and Priority Management – The aptitude to ascertain competing priorities, resolve difficulties, and overcome obstacles, and maximize the use of time and resources to attain the desired outcomes.
• Goal Orientation and Decision Making – The ability to set and pursue goals, while analyzing all aspects of each situation to consistently make sound decisions.
• Problem Solving and Flexibility – The facility to analyze a problem and formulate a solution while remaining adaptable and responsive to change.
• Teamwork – The proficiency to work effectively and cooperatively as part of a team.Qualifications
A minimum of seven to 10 years of experience in marketing leadership, audience development, or a related field is highly desirable. Demonstrated success driving earned revenue through marketing strategy and execution is highly valued, as is an understanding that success extends beyond ticket goals to ensuring broad awareness of the Flynn’s full range of activities. Strong analytical skills and comfort working with performance data, metrics, and campaign results are essential, including curiosity about real data, data fluency, and measures of impact beyond attendance alone. Experience leading teams, managing complex campaigns, and translating audience insights into effective marketing strategies is needed, particularly within producing and/or presenting environments where organizations and audiences are navigating both traditional and hybrid engagement models. Demonstrated fluency with evolving digital marketing tools, platforms, and audience engagement strategies is highly valued. Experience with Tessitura is necessary. A bachelor’s degree is desirable, and an advanced degree or equivalent experience is preferred.
Compensation and Benefits
The Flynn offers a comprehensive compensation and benefits package, including an annual salary range of $120,000 to $125,000, and a benefits package that includes health, dental, and vision insurance coverage, Safe Harbor 401(k) contributions, and paid time off.
Applications and Inquiries
To submit a cover letter and resume with a summary of demonstrable accomplishments (electronic submissions preferred), please visit https://artsconsulting.com/opensearches/flynn-center-for-the-performing-arts-seeks-director-of-marketing/
The Flynn is committed to creating an inclusive workplace that promotes and values diversity. We strive to be diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. Our goal is to build and maintain an organization where everyone can do their best work. We believe that people of color, people from working class backgrounds, women, and LGBTQ people must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
- Waits of 9 hours for tickets to the Bayeux Tapestry
Rebecca Makkai pulls back the curtain on how judging for book awards actually works — idiosyncratic judges, no institutional input, winners that surprise even the heads of the prize organizations (Rebecca Makkai). The Commonwealth Short Story Prize went to a story some judges suspected was written by AI — and awarded anyway (The Guardian). And the International Booker doubled its purse and changed its name (Publishers Weekly). Prizes are one of the last reliable attention machines publishing has; still, it turns out we know remarkably little about how they run.
Meanwhile, two orchestras are quietly redrawing their businesses. Paris Opera’s musicians have launched their own self-governing concert orchestra (Moto Perpetuo), and the Pittsburgh Symphony’s budget “jumped” $7 million — not from a windfall, but because live-with-film concerts have become predictable enough to count as a core business (Pittsburgh Post-Gazette).
In case anyone tells you demand for culture is the problem: online queues for Bayeux Tapestry tickets at the British Museum hit nine hours (The Guardian). For a 950-year-old embroidery.
All of our stories below.
- In Bali, Sacred Dance Lives On
A photo journal of more than 30 teenage girls performing the Rejang dance for the Kuningan holiday, the close of a ten-day Balinese Hindu festival celebrating the triumph of good over evil. – AP
- Video On Social Media Platforms Is Now The Leading Way People Worldwide Consume News: Study
“Worldwide” is the key word here: demand for news video on third-party platforms, while certainly growing, is lowest in Europe and North America, with such usage much higher in Asia and Latin America. – Nieman Lab
- How Book Prizes Really Work
In every prize I’ve ever judged or heard firsthand reports of, everything else is up to the judges and their idiosyncrasies. There’s no input from anyone else. The heads of these organizations often learn the winner at the same moment the rest of the world does. – Rebecca Makkai
PEOPLE
- Flynn Center for the Performing Arts seeks Director of Marketing
Organization
The Flynn is where the unexpected meets the familiar—where strangers become neighbors through shared wonder. We light up stages and communities alike with performances that inspire and moments that transform. Here, bold art feels personal—and belonging takes center stage.
The Flynn welcomes international, national, and regional artists to its stages, presenting a diverse range of performances designed to create transformative experiences for audiences. Its programming includes world-class music, Broadway, theater, dance, family performances, intimate events in Flynn Space, the annual Burlington Discover Jazz Festival around the city, and statewide art in public space presentations throughout the year.
The Flynn’s facilities include a 1,439-seat Main Stage theater, Flynn Space (a smaller black-box performance venue), education and dance studios, and a visual art gallery. These spaces support a wide range of performances, educational activities, and community events. In addition to presenting its own season and programs, the Flynn provides a performance venue for organizations such as the Vermont Symphony Orchestra, Vermont Youth Orchestra, Lyric Theatre, UVM Lane Series, and other local and touring groups.
Education and community engagement are central to the Flynn’s work. The Flynn serves participants through programs such as the Student Matinee Series, which connects schools with live performances, as well as classes, camps, and workshops for children, teens, and adults. Outreach efforts extend beyond the building, bringing performances into schools, public spaces, and communities across Vermont. Initiatives such as artist residencies, public-space performances, and student ticket programs help remove barriers to access and ensure broad participation, including partnerships with social service agencies and opportunities for emerging and local artists. Welcoming more than 165,000 attendees each year through more than 100 performances and programs, the Flynn continues to be a cultural anchor for Vermont, presenting bold, diverse, and high-quality artistic experiences that celebrate global perspectives, elevate local voices, and invite the entire community to take part in the transformative power of live performance.
The Flynn has a 22 member board of directors led by Board Chair Chiuho Sampson. The Director of Marketing reports to the Chief Growth & Impact Officer. For the fiscal year ending June 30, 2025, the Flynn reported $10.3 million in total revenue, including 53% from program services, 29% from contributions and grants, and 18% from investment income.
Sources: edited from flynnvt.org; propublica.org
Community
Burlington, Vermont, is a welcoming, highly livable lakeside city, combining neighborhood character, civic engagement, cultural activity, and abundant outdoor amenities on the shores of Lake Champlain. With a 2024 estimated population of 44,432, Burlington is a highly educated community, where 60.5% of residents age 25 and older hold a bachelor’s degree or higher. The City’s comprehensive planning work, known as planBTV, serves as Burlington’s principal guide for land use policy, long-range decision-making, and future public and private investment. Through planBTV 2050, Burlington is advancing a unified citywide vision that brings together planning, transportation, parks and recreation, and community and economic development to reflect how Burlingtonians live, work, and move through the city.
Burlington’s community life is shaped by its waterfront, parks, downtown, and arts infrastructure. The City’s Department of Parks, Recreation and Waterfront oversees more than 35 parks, more than 550 acres of open space, four public beaches, street trees and greenways, community gardens, Miller Recreation Center, Leddy Ice Arena, North Beach Campground, the Community Boathouse Marina, and a wide range of recreation programs. Residents enjoy year round access to biking and walking paths, sailing and paddling on the lake, and easy proximity to Vermont’s renowned skiing and outdoor recreation areas.
Local food culture, farmers’ markets, independent shops, and a strong sense of neighborhood identity contribute to Burlington’s appeal as a place where residents can enjoy both small city accessibility and a rich, creative community life. In this setting, Burlington offers the scale and accessibility of a close-knit Vermont city with the quality of life, natural beauty, and cultural energy of a community actively shaping an inclusive and sustainable future.
Sources: edited from burlingtonvt.gov; census.gov
Position Summary
The Director of Marketing (Director) will be a dynamic, revenue-minded brand leader responsible for building the Flynn Center for the Performing Arts’ (the Flynn) audience, accelerating ticket sales, and turning organizational priorities into compelling campaigns that move people from awareness to action. As a key leader within the Growth & Impact system, the Director will shape and execute high-performing marketing strategies across channels, using data, creativity, and audience insight to drive conversion, deepen engagement, and strengthen the Flynn’s visibility in the marketplace. Working in close partnership with Strategic Communications and Advancement, the Director will help deliver integrated campaigns that elevate the Flynn’s story, expand participation, and generate measurable results, while maintaining clear accountability for earned revenue, audience growth, and marketing ROI.
Roles and Responsibilities
Revenue & Audience Growth
• Lead marketing strategies that drive ticket sales, membership acquisition, and earned revenue growth.
• Set, track, and achieve revenue and attendance goals in alignment with organizational targets.
• Oversee audience segmentation, pricing alignment, and promotional strategy to maximize conversion and yield.
• Support priorities that strengthen the Flynn community and contribute to shared organizational success.
• Embrace other revenue and audience growth responsibilities as needed.Campaign Strategy & Execution
• Plan and execute integrated marketing campaigns for performances, festivals, rentals, and institutional initiatives.
• Translate organizational priorities into clear, actionable marketing plans that deliver measurable results.
• Manage campaign timelines, budgets, and workflows to ensure efficiency and impact, including setting up systems that allow staff to be creative and plan work thoughtfully.
• Embrace other campaign strategy and execution responsibilities as needed.Sales Integration & Performance
• Partner with outbound sales and rentals functions to ensure coordinated messaging, offers, and revenue strategies.
• Support effective collaboration with promoters, Broadway producers, and other partners connected to earned revenue success.
• Align marketing efforts with box office operations to optimize the full sales funnel.
• Monitor campaign performance and continuously adjust tactics to improve conversion, attendance, and revenue.
• Embrace other sales integration and performance responsibilities as needed.Channel Management & Optimization
• Oversee paid and owned marketing channels with a focus on performance, conversion, and ROI.
• Lead paid social media strategy, digital advertising, email marketing, and audience targeting efforts.
• Partner with Strategic Communications to coordinate organic and paid social media strategies, ensuring alignment of voice, content, timing, and performance goals across shared channels.
• Use data, CRM insights (Tessitura), and analytics tools to refine targeting and optimize campaigns.
• Ensure marketing systems and tools evolve with changing audience behavior and technology.
• Embrace other channel management and optimization responsibilities as needed.Collaboration Across Growth & Impact
• Partner with Strategic Communications to align campaigns with institutional voice, messaging, and visibility goals.
• Collaborate with Advancement to support membership acquisition and audience-to-donor pathways.
• Work across departments to align marketing strategies with programming, public-space work, and organizational priorities.
• Prioritize effective support for staff and the Flynn community.
• Embrace other collaboration across growth and impact responsibilities as needed.Traits and Characteristics
The Director of Marketing will be a results-oriented and data-informed leader who is driven by audience growth, earned revenue, and measurable campaign performance, with curiosity about data and a feedback-focused approach to learning what is working. They will bring a strategic and practical approach to marketing, translating organizational priorities into clear plans that support ticket sales, membership acquisition, attendance, and long-term audience development, while helping the team understand and advance institutional priorities. Highly collaborative and responsive, the Director will work effectively across marketing, sales, box office, communications, advancement, programming, and rentals to ensure coordinated messaging, aligned strategies, and strong execution, bringing flexibility, realistic goal-setting, and a team-focused approach rather than working in a silo. They will be analytical and adaptable, using audience segmentation, CRM insights, campaign data, and performance metrics to refine targeting, improve conversion, and maximize return on investment. Organized and action-oriented, they will manage timelines, budgets, workflows, and channels with discipline and efficiency while remaining receptive to changing audience behavior, new technologies, and emerging opportunities. With sound judgment, creativity, and a focus on continuous improvement, the Director of Marketing will strengthen marketing operations and elevate audience engagement.
Other key competencies include:
• Time and Priority Management – The aptitude to ascertain competing priorities, resolve difficulties, and overcome obstacles, and maximize the use of time and resources to attain the desired outcomes.
• Goal Orientation and Decision Making – The ability to set and pursue goals, while analyzing all aspects of each situation to consistently make sound decisions.
• Problem Solving and Flexibility – The facility to analyze a problem and formulate a solution while remaining adaptable and responsive to change.
• Teamwork – The proficiency to work effectively and cooperatively as part of a team.Qualifications
A minimum of seven to 10 years of experience in marketing leadership, audience development, or a related field is highly desirable. Demonstrated success driving earned revenue through marketing strategy and execution is highly valued, as is an understanding that success extends beyond ticket goals to ensuring broad awareness of the Flynn’s full range of activities. Strong analytical skills and comfort working with performance data, metrics, and campaign results are essential, including curiosity about real data, data fluency, and measures of impact beyond attendance alone. Experience leading teams, managing complex campaigns, and translating audience insights into effective marketing strategies is needed, particularly within producing and/or presenting environments where organizations and audiences are navigating both traditional and hybrid engagement models. Demonstrated fluency with evolving digital marketing tools, platforms, and audience engagement strategies is highly valued. Experience with Tessitura is necessary. A bachelor’s degree is desirable, and an advanced degree or equivalent experience is preferred.
Compensation and Benefits
The Flynn offers a comprehensive compensation and benefits package, including an annual salary range of $120,000 to $125,000, and a benefits package that includes health, dental, and vision insurance coverage, Safe Harbor 401(k) contributions, and paid time off.
Applications and Inquiries
To submit a cover letter and resume with a summary of demonstrable accomplishments (electronic submissions preferred), please visit https://artsconsulting.com/opensearches/flynn-center-for-the-performing-arts-seeks-director-of-marketing/
The Flynn is committed to creating an inclusive workplace that promotes and values diversity. We strive to be diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. Our goal is to build and maintain an organization where everyone can do their best work. We believe that people of color, people from working class backgrounds, women, and LGBTQ people must be centered in the work we do, we strongly encourage applications from people with these identities or who are members of other marginalized communities.
- Waits of 9 hours for tickets to the Bayeux Tapestry
Rebecca Makkai pulls back the curtain on how judging for book awards actually works — idiosyncratic judges, no institutional input, winners that surprise even the heads of the prize organizations (Rebecca Makkai). The Commonwealth Short Story Prize went to a story some judges suspected was written by AI — and awarded anyway (The Guardian). And the International Booker doubled its purse and changed its name (Publishers Weekly). Prizes are one of the last reliable attention machines publishing has; still, it turns out we know remarkably little about how they run.
Meanwhile, two orchestras are quietly redrawing their businesses. Paris Opera’s musicians have launched their own self-governing concert orchestra (Moto Perpetuo), and the Pittsburgh Symphony’s budget “jumped” $7 million — not from a windfall, but because live-with-film concerts have become predictable enough to count as a core business (Pittsburgh Post-Gazette).
In case anyone tells you demand for culture is the problem: online queues for Bayeux Tapestry tickets at the British Museum hit nine hours (The Guardian). For a 950-year-old embroidery.
All of our stories below.
- In Bali, Sacred Dance Lives On
A photo journal of more than 30 teenage girls performing the Rejang dance for the Kuningan holiday, the close of a ten-day Balinese Hindu festival celebrating the triumph of good over evil. – AP
- Video On Social Media Platforms Is Now The Leading Way People Worldwide Consume News: Study
“Worldwide” is the key word here: demand for news video on third-party platforms, while certainly growing, is lowest in Europe and North America, with such usage much higher in Asia and Latin America. – Nieman Lab
- How Book Prizes Really Work
In every prize I’ve ever judged or heard firsthand reports of, everything else is up to the judges and their idiosyncrasies. There’s no input from anyone else. The heads of these organizations often learn the winner at the same moment the rest of the world does. – Rebecca Makkai
THEATRE
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- The Wrong Way To Criticize The Humanities
This poorly argued case that it may be time to restrain the principles of academic freedom and faculty autonomy is not helping the situation. – Boston Review
- Do We Have A Facts Problem Or An Interpretation-Of-Facts Problem?
Citizens can agree on verifiable facts and still inhabit different worlds, because facts do not interpret themselves. To see why, we need to look beyond narrow factual disagreements to the competing systems of interpretation through which people select, categorize, frame, connect, explain, and narrate facts. – Persuasion
- Why It’s So Difficult To Calculate Benefits And Costs Of Technology Innovation
When a tool reliably performs a cognitive operation, the internal capacity for that operation tends to weaken with disuse. People who know they can look up something on Google develop weaker memory for the information itself, and habitual GPS users show measurable decline in hippocampal-dependent spatial navigation. – Aeon
- Why Leisure Is A Tough Gig
Give people an hour with nothing scheduled, and many fill it with thoughts of to-dos: the unanswered email, the errand that’s been put off, the project due next week. Free time is sometimes less a chance to rest than an opportunity to take inventory of our obligations. – The Atlantic
- Does Listening To Music While You Work Help You Focus?
Researchers generally agree that the relationship between music and learning is complex. The effects of music on studying and other cognitively demanding tasks appear to depend on the type of task performed, the kind of music and the students themselves. – The Conversation
