In the past, I've started the year off here with posts called "Where we stand," in which I sum up the current state of classical music, or, maybe more accurately, consider the latest evidence that classical music -- in its mainstream form -- is declining. But right now I'm rewriting last year's version of that document, to use in my Juilliard course on the future of classical music, which starts next week. (The link takes you to last year's curriculum. I'll put the new one up when the course starts again.) So I'll hold off on the current … [Read more...]
Handel hits the road
Another happy burst of entrepreneurship -- Daria van den Bercken hitched her piano to a truck, and played Handel on the streets of Amsterdam. And with such happy results. People smiled, ran after her, took her photo, clearly enjoying it all. Daria plays wonderfully, which of course doesn't hurt. But it's her happy spirit that -- if you ask me -- really makes this go. Not that it would work if the music and her playing weren't so terrific, but that's not enough to make a hit in public. People have to like you. And Daria -- whom I had the … [Read more...]
Promoting with gusto
Yesterday I posted an email from conductor Rebecca Smithorn, about the chamber orchestra she calls Ad Hoc (because Ad Hoc is how it functions -- informally, taking things as they come, and telling the audience exactly what accidents led to each performance being what it is). An entrepreneurial enterprise, if ever I've seen one. Especially if you think -- as I do -- that an entrepreneur needs to create something distinctive. Today I'll offer a much longer email from Chris Dulgan, a South African pianist, who -- as he explains -- conjured an … [Read more...]
“What if we call it what it is?”
I raved yesterday about the stories readers tell me about their adventures as entrepreneurs. So, to help start 2012 on a happy note, here's another one, from Rebecca Smithorn, a conductor in Rochester, NY. I love what she emailed, which I'm posting here with her permission. And at the beginning, where Rebecca thanks me -- no, I'm not preening, when I pass even that part of her email on to you. The point isn't that I gave her what turned out to be good advice. No, the point is that any of us, when we reach out to someone else, might hit the … [Read more...]
Relaunched again
The new year has come, and after two months happily devoted to our new baby Rafael, it's time to get back to work. Though not without a Rafa photo. Here he is, smiling, the first of his smiles ever caught on camera. He's just a little past 10 weeks old as I'm writing this. Such a darling! Although I see -- looking back at 2011 -- that I haven't been idle here. Starting on October 4 (11 days before Rafa was born) -- I did 18 posts that I've grouped under the category entrepreneurship, and which got a lot of comment. To see them, click the … [Read more...]
Warmest holiday wishes
I hardly have to say what I'm happiest about this Christmas. My little son Rafa, who -- if I followed my deepest heart -- would be in every post I make here. If you get my newsletter, you've already seen this image, which (no surprise) also doubles as our Christmas card. (And if you don't get my newsletter, and would like to, you can subscribe to it here.) Rafa is such a joy, maybe the greatest joy I've ever had. He teaches me what's most important in life. And for all of you, all my readers -- for whom I'm so grateful -- I hope you … [Read more...]
Last orchestra photos this year
Well…the thread is calming down. With its flood of comments. See my previous posts -- I complain that orchestra photos are very bad, and then, in response to comments, I post two installments of better ones, suggested by readers, here and here. But I do want to show some other photos readers sent me, or led me to. On Facebook, Julian Day, a composer and radio producer I met in Australia, said the Australian Brandenburg Orchestra, a period instrument group, has lively photos. For instance: And Julian seconded my thought, in my … [Read more...]
More better photos
More suggestions for good photos of orchestras, and orchestra musicians: Katie Kellert wrote, in the comments to my first post, in which I complained about how boring orchestra photos are: I got a big kick out of the alternate shots the Baltimore Symphony did for their members' bio pages a while back (For instance, Rene Hernandez and Chris Wolfe, showing them with items that seem to reflect their interests outside of music. I also found it telling that a lot of them chose to just have another photo with their instrument... it sort of reads … [Read more...]
Better orchestra photos
So many thanks to people who commented on my last post! I complained about boring photos of orchestras in that post, and several people offered links to better ones. What I'm going to do now is pass on those links, along with some photos, and ask what people think. Are these photos improvements? How, why? Or how could they be better? I'll save any thoughts I might have for later. Right now, I want your opinion! I'll do this in two or three posts. Here's a start: Robbie Ellis mentioned an orchestra he's been involved with, as composer … [Read more...]
Boring, boring, boring
A footnote -- or an intermezzo -- in the midst of what I've been saying about how orchestras should talk about themselves. (Here and here.) Whenever I do a post, I look for an image, to give the page at least a little sizzle. So to find one for my last post, I Googled "orchestra," and clicked on "images." The results were ghastly. Utterly boring. Pointless. And these (most, if not all) are official photos released by the orchestra managements. What's the point of them? What do they tell us? An orchestra is made up of musicians, … [Read more...]
Orchestral challenge — second post
In my last post, I urged orchestras not to worry so much about what their audience likes, and to program music they themselves like. Presenting to the world something more vivid, more individual, more compelling than (to paraphrase the kind of language so often found in orchestra publicity) "Tchaikovsky's beloved violin concerto." The concerto, please note, isn't the problem. It's the language used to talk about it. Better to say (if you dared), "The concerto our soloist loves the most, but also the one that drives her crazy because it's … [Read more...]
A challenge for orchestras
Not so long ago, I happened to have dinner with a businessman -- CEO of his not so small company -- who'd been asked to join the board of his local orchestra. His take on the orchestra business, speaking as a businessman: All American orchestras seem to do more or less the same thing, and all of them are in trouble. Therefore the business model doesn't work. Seems simple enough. And a lot of people would agree. But what's being done to change the business model? My suggestion to this man, assuming he did join the board: First make sure … [Read more...]
The relevance trap
All through the US, classical music institutions are searching for relevance. They want to be more relevant to their communities. But I think the word "relevant" is itself a problem. It sends us down a path whose meaning and direction isn't clear. And it reinforces some of the attitudes about classical music and the wider world that got us into trouble in the first place. First problem: If we say we need to be relevant, then we're also saying that -- right now -- we think we're irrelevant. Which means we've defined ourselves as … [Read more...]
Not so refined
The problem with René Jacobs’ Handel recordings, says Stanley Sadie (the distinguished musicologist) is that their “rough and explosive sound” is “alien to the refined and elegant age to which the music belongs.” Or so I read on Sunday in a story about Jacobs' critical reception, in the Arts & Leisure section of the New York Times. And there we see much of the problem that classical music has these days -- it’s out of touch with reality. So many people want it to be refined and elegant, more so than the world we live in. But to do … [Read more...]
Building interest
As I wrote yesterday: There’s one thing that everyone should do. Look at who your fans are now, and find ways to bind them to you very tightly, and to increase their numbers. (The photo-- on the main blog page -- isn't my baby, by the way. You'll find it at the end of this post, where it shows how one of my students loved one piece of music. And how she thought she might find an image to communicate that love.) So -- continuing from where my last post left off -- how can you do this? Well, you’re going to start with whatever fans you have … [Read more...]