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Greg Sandow on the future of classical music

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What’s wrong with music schools (3)

March 11, 2013 by Greg Sandow

Entrepreneurship is the newest, buzziest thing at music schools. I've been involved with it quite a bit, and I'm all for it. But there's one misconception I quickly want to clear up — that these programs are all about business, and have no relation to art. Not so! They're a shot in the arm for musical creativity, because if they give students the skills to build whatever career they want, why can't the students, building their careers, make music in ways all their own? Though I do think the business skills taught might be too limited. Of … [Read more...]

What’s wrong with music schools (2)

March 7, 2013 by Greg Sandow

In my last post — the first in this series — I said that music schools aren't creative enough. Now I want to talk about how we can fix that. I should say here that I'd love to run a music school, or otherwise be in a position to put my ideas into practice. The first principle is simple enough, but very important. We can't turn the school upside down. There's an established structure, inhabited by people with a stake in how the school operates: students, their parents, faculty, alumni, donors. We can't tell everyone to start thinking … [Read more...]

What’s wrong with music schools (1)

March 6, 2013 by Greg Sandow

Not long ago, I was talking to students at a major music school about performances from the past, like the ones from the 1920s through the 1950s that I assign in my Juilliard course on the future of classical music. (If you'd like to see them, follow the link, and scroll to the assignment for February 27.) The students loved these recordings, and some had heard one of them before. They kept saying how much personality those old musicians had, and how they all just seemed to "go for it" (as the students expressed it) — to put all of … [Read more...]

Still more mavericks

March 1, 2013 by Greg Sandow

Time to go on with our mavericks posts, in which I and many readers listed people and groups doing new things in classical music. And on that tip, I've started to create a mavericks document in our Resource sidebar, which you'll find if you look on the right of the blog site, and scroll down. You'll see that we now have various things there — Nathan Shirley's guest post about good classical music videos, for instance, and a summary of my research about how young the classical music audience was in the past. I want to turn Resources into an … [Read more...]

What happens in my Juilliard course

February 22, 2013 by Greg Sandow

This is my course on the future of classical music, called "Classical Music in an Age of Pop." You can see the week by week schedule — and all the assignments — here. And I'm ready to teach a version of the course online. Three 90-minute sessions, with group discussion, for $250. I have people interested already, and if I get one or two more, I'm ready to go! Please contact me if you'd like to join us. So what happens in this course? Which, I'm amazed to remember, I've been teaching now for 17 years. Well, right now we're looking at what … [Read more...]

Eruption

February 12, 2013 by Greg Sandow

When I saw I had 16 comments on my latest post about CD covers (and more have come in since), I knew I'd provoked a storm. And I had. Many of the commenters objected to the Lara Downes CD cover — for her album Exiles' Café — I offered as an example of something good. (Shown here.) Which is perfectly fair. Nobody's required to have my taste. But the reasons for not liking it! You can't see her whole face. She's not in focus. She's on a slant. "It looks like when my five-year old goes on a shooting spree with my phone camera." It's soft … [Read more...]

Fail, fail, fail (and a success)

February 8, 2013 by Greg Sandow

First, here's a success — a good CD cover, sent to me by Lara Downes, a pianist whose new album it is:   Strong, evocative. And the image resonates with the album's name. Thanks, Lara, for sending this to me! Your website is terrific, too. Now for some bad ones. I doubt they need any comment, but I've added few words anyway. From Sony Classical:   Who, looking at this  — and not knowing Manny Ax — would want to hear it, let alone buy it? Does the person shown here look like an artist, someone with taste and … [Read more...]

CD cover footnote

February 7, 2013 by Greg Sandow

Fascinating pushback that I've gotten to my "Fail" post, about how bad classical CD covers are. To me, their prevailing hopelessness suggests that classical record companies  — even the biggest — don't really believe they have a market. Any healthy company engaged with a market wouldn't put up with these covers for five minutes. But one commenter, who's often angry with me, rose up to defend the record labels, saying I had no idea how many hours they spent in meetings, trying to decide what the covers should be. This was appalling news. So … [Read more...]

Blog expansion

February 5, 2013 by Greg Sandow

But first, the flu. That's what floored me for the past week, explaining my silence here. I did make my Boulder trip, and had a fabulous time, seeing friends, family, and engaging with the Entrepreneurial Center for Music at the College of Music at the University of Colorado. While barely fighting off the flu at night. When I got home, I thought I'd better rest. Now I'm back. Mainlining cough drops on Amtrak, but I'm back. And my first priority here is expanding the blog. In a post all too long ago, I asked for people who might want to … [Read more...]

Expanding the blog

January 24, 2013 by Greg Sandow

In posts a couple of weeks ago, I talked about the community around this blog, and about new directions I wanted to move in, and wanted the blog to go in. Here are some ideas, some things I'd love to see. First, I'd like other voices on the blog — guest bloggers, including a few who'd be regular guests. I've got one guest gearing up for his first post, a young composer in Britain. Anyone else? I'm open to all kinds of people, all kinds of ideas, as diverse (geographically, musically, and otherwise) a group as possible. Contact … [Read more...]

“Provocative lecture”

January 22, 2013 by Greg Sandow

That's what I'm billed as giving next Wednesday, at the College of Music at the University of Colorado at Boulder. I'll be the guest of their Entrepreneurship Center for Music, and my talk -- called "The Classical Music Crisis: How You Can Help" — is billed as their Spring Keynote. And it's open to the public: (free) 5 PM, January 30, in room C-199 in the Imig Music Building (the main music building) on the CU campus. All my readers are welcome, along with anyone else. Come up and say hello afterward! Below you'l find a campus map, showing … [Read more...]

More mavericks from readers

January 21, 2013 by Greg Sandow

Continuing the growing list of mavericks, people in classical music who do things in new ways. Go here for the first post in December's mavericks series, scroll to the end for the complete list.  Readers named more than 50 maverick people or groups. And here come some more. Start with Etienne Albin Abelin, a Swiss violinist, composer, and conductor with an active career both in the classical mainstream, and in indie classical work. Here he is as a member of Orchestra Mozart Bologna, a group Claudio Abbado conducts. And here's a MySpace page … [Read more...]

Classical music in an age of pop

January 21, 2013 by Greg Sandow

That's my spring semester Juilliard course, launched last week. The link takes  you to the week by week class schedule and assignments. For a quick overview of the course, go here. And note that I'm happy to teach a version of this course online. Which means that you yourself can take it. Four  90-minute sessions, $300. (Can't do it in three sessions, as I do with my branding workshops, and did last semester with my Juilliard course on how to speak and write about music. There's too much to cover.) Read the rest of the post for more … [Read more...]

How not to fail

January 17, 2013 by Greg Sandow

How I ended my last post, about a terrible CD cover from Telarc, on a recording of Zuill Bailey playing the Elgar Cello Concerto with the Indianapolis Symphony: To erase the big fail here, Telarc, Bailey, and the Indianapolis Symphony should take one of my branding workshops. Seriously! I don't say that just to toot my horn, but because the kind of exercise we do in these workshops would really have helped. I'll explain that in my next post. So now it's the next post, and here's what I mean. In my branding workshops, we try to connect how we … [Read more...]

Fail

January 16, 2013 by Greg Sandow

Even while classical music changes — see my last post — it keeps showing why it needs to change. Case in point: the cover of a CD that came in the mail: Ugly! And completely unconvincing, if we're supposed to believe this recording is anything we'd want to hear. The conductor looks like he's a stiff 14 year-old. The cellist looks blah. The, um, artistic device of putting the orchestra in black and white while the conductor and soloist are in color doesn't work, because the conductor and soloist don't stand out enough. (And what are the … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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