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The World’s Whitest White Is Here, And It Can Help Fight Climate Change

VISUAL Posted: October 28, 2020 7:03 am

In the past few years we’ve seen the debuts of the world’s blackest black (several times) and pinkest pink. Now comes a white acrylic paint, developed by engineers at Purdue, that reflects 99.5% of light and stays cooler than the ambient temperature even in the brightest sunshine. Meanwhile, artist Stuart Semple (who created that super-hot pink) has developed his own Whitest White, which (he says) reflects 99.6% of light. – Artnet

VISUAL Published: 10.27.20

Read the story in Artnet Published: 10.27.20

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