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Greg Sandow on the future of classical music

Eruption

February 12, 2013 by Greg Sandow

When I saw I had 16 comments on my latest post about CD covers (and more have come in since), I knew I'd provoked a storm. And I had. Many of the commenters objected to the Lara Downes CD cover — for her album Exiles' Café — I offered as an example of something good. (Shown here.) Which is perfectly fair. Nobody's required to have my taste. But the reasons for not liking it! You can't see her whole face. She's not in focus. She's on a slant. "It looks like when my five-year old goes on a shooting spree with my phone camera." It's soft … [Read more...]

Fail, fail, fail (and a success)

February 8, 2013 by Greg Sandow

First, here's a success — a good CD cover, sent to me by Lara Downes, a pianist whose new album it is:   Strong, evocative. And the image resonates with the album's name. Thanks, Lara, for sending this to me! Your website is terrific, too. Now for some bad ones. I doubt they need any comment, but I've added few words anyway. From Sony Classical:   Who, looking at this  — and not knowing Manny Ax — would want to hear it, let alone buy it? Does the person shown here look like an artist, someone with taste and … [Read more...]

CD cover footnote

February 7, 2013 by Greg Sandow

Fascinating pushback that I've gotten to my "Fail" post, about how bad classical CD covers are. To me, their prevailing hopelessness suggests that classical record companies  — even the biggest — don't really believe they have a market. Any healthy company engaged with a market wouldn't put up with these covers for five minutes. But one commenter, who's often angry with me, rose up to defend the record labels, saying I had no idea how many hours they spent in meetings, trying to decide what the covers should be. This was appalling news. So … [Read more...]

Blog expansion

February 5, 2013 by Greg Sandow

But first, the flu. That's what floored me for the past week, explaining my silence here. I did make my Boulder trip, and had a fabulous time, seeing friends, family, and engaging with the Entrepreneurial Center for Music at the College of Music at the University of Colorado. While barely fighting off the flu at night. When I got home, I thought I'd better rest. Now I'm back. Mainlining cough drops on Amtrak, but I'm back. And my first priority here is expanding the blog. In a post all too long ago, I asked for people who might want to … [Read more...]

Expanding the blog

January 24, 2013 by Greg Sandow

In posts a couple of weeks ago, I talked about the community around this blog, and about new directions I wanted to move in, and wanted the blog to go in. Here are some ideas, some things I'd love to see. First, I'd like other voices on the blog — guest bloggers, including a few who'd be regular guests. I've got one guest gearing up for his first post, a young composer in Britain. Anyone else? I'm open to all kinds of people, all kinds of ideas, as diverse (geographically, musically, and otherwise) a group as possible. Contact … [Read more...]

“Provocative lecture”

January 22, 2013 by Greg Sandow

That's what I'm billed as giving next Wednesday, at the College of Music at the University of Colorado at Boulder. I'll be the guest of their Entrepreneurship Center for Music, and my talk -- called "The Classical Music Crisis: How You Can Help" — is billed as their Spring Keynote. And it's open to the public: (free) 5 PM, January 30, in room C-199 in the Imig Music Building (the main music building) on the CU campus. All my readers are welcome, along with anyone else. Come up and say hello afterward! Below you'l find a campus map, showing … [Read more...]

More mavericks from readers

January 21, 2013 by Greg Sandow

Continuing the growing list of mavericks, people in classical music who do things in new ways. Go here for the first post in December's mavericks series, scroll to the end for the complete list.  Readers named more than 50 maverick people or groups. And here come some more. Start with Etienne Albin Abelin, a Swiss violinist, composer, and conductor with an active career both in the classical mainstream, and in indie classical work. Here he is as a member of Orchestra Mozart Bologna, a group Claudio Abbado conducts. And here's a MySpace page … [Read more...]

Classical music in an age of pop

January 21, 2013 by Greg Sandow

That's my spring semester Juilliard course, launched last week. The link takes  you to the week by week class schedule and assignments. For a quick overview of the course, go here. And note that I'm happy to teach a version of this course online. Which means that you yourself can take it. Four  90-minute sessions, $300. (Can't do it in three sessions, as I do with my branding workshops, and did last semester with my Juilliard course on how to speak and write about music. There's too much to cover.) Read the rest of the post for more … [Read more...]

How not to fail

January 17, 2013 by Greg Sandow

How I ended my last post, about a terrible CD cover from Telarc, on a recording of Zuill Bailey playing the Elgar Cello Concerto with the Indianapolis Symphony: To erase the big fail here, Telarc, Bailey, and the Indianapolis Symphony should take one of my branding workshops. Seriously! I don't say that just to toot my horn, but because the kind of exercise we do in these workshops would really have helped. I'll explain that in my next post. So now it's the next post, and here's what I mean. In my branding workshops, we try to connect how we … [Read more...]

Fail

January 16, 2013 by Greg Sandow

Even while classical music changes — see my last post — it keeps showing why it needs to change. Case in point: the cover of a CD that came in the mail: Ugly! And completely unconvincing, if we're supposed to believe this recording is anything we'd want to hear. The conductor looks like he's a stiff 14 year-old. The cellist looks blah. The, um, artistic device of putting the orchestra in black and white while the conductor and soloist are in color doesn't work, because the conductor and soloist don't stand out enough. (And what are the … [Read more...]

The speed of change

January 14, 2013 by Greg Sandow

One thing my mavericks posts showed was how much change there is in classical music, how many people and groups are doing new things. And we barely scratched the surface. (The link takes you to the first of these posts. At the end of it, you'll find links to all the others.) As I said, I'll be adding to the mavericks list. But right now, here's something related — a post about new things that have popped up in my inbox or web browsing in the past month or so, things that also show how things are changing. Whether the people and groups … [Read more...]

Classical music wish list

January 11, 2013 by Greg Sandow

That's what you'll find on Tom Huizinga's NPR blog today -- things many of us hope will happen in classical music during 2013. I'm there, along with Marin Alsop, Jennifer Higdon, Kevin Puts, and some others, including Tom himself, of course, and his fellow NPR blogger Anastasia Tsioulcas. Alsop's wishes are as lively as she is. Her first one: For all of us in classical music to stop being afraid of having fun ... and showing it! Love that! Here's a summary of my wishes: classical music institutions should make finding a new audience … [Read more...]

Community squared

January 9, 2013 by Greg Sandow

As I've been saying in my last post, and the one before, I've realized that my blog — all my work — involves a community. And that I want to move in new directions. So here's yet another way to move. I'd talked about taking my work to an institution (which perhaps I'd run), but if I keep it here, I've realized that I'd love some help. There are many reasons for that. First -- and simplest — is my workload. Just keeping the blog going (not to mention my newsletters, and other things I do) requires lots of administrative time. Formatting … [Read more...]

New directions

January 8, 2013 by Greg Sandow

A followup to yesterday's "Renewal." I realized, as I said in "Renewal," that my blog — and all my work — involve a community, a community that nourishes me, and that I seem to nourish, a community of people involved with (or even just thinking about) change in classical music. But I also realized that it's time for something new. And I thought of two new paths to follow. I could take my work to an institution, maybe a music school or university, maybe a music school that's looking for a director, and would want me to take the … [Read more...]

Renewal

January 7, 2013 by Greg Sandow

A belated happy new year to everyone! As I come back to my normal life after an intensely happy holiday. We have lots to do here. We need to continue the mavericks posts from last month. And of course I want to assess the condition of classical music, as I do every year. Starting, maybe, by citing some ways that — while the mavericks show great change, great success — our normal ways of doing things are failing. But I've realized a few things while I've been away. First, that I've accomplished a lot here, along with all of you who read … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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