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Greg Sandow on the future of classical music

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Archives for 2016

Classical Music in an Age of Pop

January 15, 2016 by Greg Sandow

[contextly_auto_sidebar] My spring semester Juilliard course has started — "Classical Music in an Age of Pop," about the future of classical music. And, wow…this is the 20th year I’ve taught it. Which is one way to tell how long the crisis in classical music has been going on. At least 20 years, because if there hadn’t been a thought, back then, that classical music was in trouble, then why would they have invited me to teach the course? Though of course the crisis dates back even earlier. You can read a course overview here, and a … [Read more...]

What orchestras could do for David Bowie

January 14, 2016 by Greg Sandow

[contextly_auto_sidebar] Belatedly, concerning David Bowie… I was very much moved by his final album, Blackstar. Made while he was dying, though no one knew he was. Now we know its subject was his death. It’s dark and powerful. So deeply connected to life, because so deeply entwined with death. There’s nothing quite like it, if only because making an album involves so many people, and is thus a public event. And artists making art about their death — to the extent that art like that ever happens — would normally not do it with so many … [Read more...]

How all classical concerts should be

January 12, 2016 by Greg Sandow

[contextly_auto_sidebar] Dancing violinist! Pandemonium in the audience! Here's a story from my friend David Snead, formerly Vice President of Marketing, Brand and Customer Experience at the New York Philharmonic. And now President and CEO of the Handel and Haydn Society, the plainly terrific chorus and period instrument orchestra in Boston. David and I were emailing about what classical concerts could be. And in response to something I said, he emailed this: OK, true story.  I was on tour in California with H+H during my first week … [Read more...]

Memories of Boulez

January 6, 2016 by Greg Sandow

[contextly_auto_sidebar] So many memories came to me when I read that Pierre Boulez had died. One was something he did when I saw him conduct once at Carnegie Hall. Can’t remember which piece it was. I was sitting fairly far forward in an orchestra seat, so I could see him clearly. At one point, a section of the piece was ending. Boulez led the ending with his right hand. While with his left, he prepared the start of what came next, showing — simultaneously with the right hand — music in a different tempo, with a different time … [Read more...]

On Thursday…

January 4, 2016 by Greg Sandow

[contextly_auto_sidebar] Happy new year, everyone! And a quick suggestion. If you’re in New York on Thursday, why not join Marketing Chamber Music: A SAVVY Strategy for Success? This is an intensive marketing workshop, created for pre-conference day at the Chamber Music America national conference, and produced by the same people who do the Savvy Musician in Action entrepreneurship workshop every June in South Carolina. I taught in it last year, and wow…a peak experience for me, and just about everyone else, students and faculty alike. … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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