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Greg Sandow on the future of classical music

On Thursday…

January 4, 2016 by Greg Sandow

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Happy new year, everyone!

AlaskaAnd a quick suggestion. If you’re in New York on Thursday, why not join Marketing Chamber Music: A SAVVY Strategy for Success?

This is an intensive marketing workshop, created for pre-conference day at the Chamber Music America national conference, and produced by the same people who do the Savvy Musician in Action entrepreneurship workshop every June in South Carolina. I taught in it last year, and wow…a peak experience for me, and just about everyone else, students and faculty alike. We all learned so much.

On Thursday I’ll be talking about the role of art, in chamber music. How it’s the foundation of everything you do, when you perform. Including the design and marketing of your concerts. Everthing grows from your love of the music you do. Everthing!

I’ll give many examples, to show how it’s done. And I’ll encourage you to do the music you most love, even if you can’t see who the audience for it might be.

And also coming up…

My Juilliard course on the future of classical music, which starts next week. I’ll post complete info on the class, including a week by week schedule, with links to all assignments.

Here’s last year’s version. Some things will very likely change. But if you follow the link, you’ll see what I teach.

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

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Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

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