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Theatres That Were Already Working On Flexibility Have The Advantage Now

AUDIENCE, THEATRE Posted: November 15, 2020 1:00 pm

As Atlanta’s Alliance Theatre director of development Jamie Clements notes, “Patrons tend to fall on a continuum between wanting fixed seats and wanting options; providing a flexible membership opened the door to those on the continuum looking for the ability to adjust.” And, obviously, 2020 demands the utmost flexibility from theatres and their patrons. – American Theatre

AUDIENCE, THEATRE Published: 11.12.20

Read the story in American Theatre Published: 11.12.20

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