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How Theatre Audiences Have Responded To Digital Performances During The Pandemic: New Study

AUDIENCE, THEATRE Posted: November 12, 2020 6:05 am

“Key findings of the study include that 43% of audiences for digital programming were new to the organization; that digital audience members who previously attended in-person events are paying higher ticket prices; that digital performances with multiple dates have higher revenue potential; that audiences for digital performances book their tickets closer to the performance date than in-person audiences did; and that 10% of digital audiences add a donation on top of the ticket price.” – American Theatre

AUDIENCE, THEATRE Published: 11.11.20

Read the story in American Theatre Published: 11.11.20

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