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Twelve Ways The Pandemic Will (Okay, Might) Change The Classical Music Business

AUDIENCE, MUSIC Posted: July 23, 2020 6:32 am

“1. The old song ‘Rip it up and start again’ applies to sardine-seating business models not only for airlines but also theatres. …
5. International touring productions will be reimagined via boots-on-the-ground co-productions with locally sourced talent.
6. Audience sizes will be between 50-70% smaller, and multi-day performance runs will become the norm.” – Ludwig Van

AUDIENCE, MUSIC Published: 07.22.20

Read the story in Ludwig Van Published: 07.22.20

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