Anna Fleischle, an award-winning designer, has defined “a moment of reset in our industry.” Rachel O’Riordan, artistic director of the Lyric Hammersmith, says she is looking at the public square outside the theatre on King Street. West End producers know that the days of the premium ticket and rip-off booking charges are over. And one can only say to all three parties: what took you so long? – Prospect Magazine