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Hollywood Releases Its Movies In US First. Rest Of The World Is Waiting As Its Theatres Reopen

MEDIA Posted: July 22, 2020 11:32 am

Reasons for synchronising release dates globally, such as minimising piracy and coordinating marketing, hardly seem like priorities given present circumstances. The US is still the largest single cinema market, but in 2018 it made up just 27% of the global box office. The longer the “America-first” principle remains, the worse things get for everyone: cinemas and related businesses, Hollywood itself and moviegoers – whose expectations for Tenet are now so sky-high, the movie will have to singlehandedly cure the coronavirus to live up to the hype. – The Guardian

MEDIA Published: 07.21.20

Read the story in The Guardian Published: 07.21.20

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