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Can Playbill Survive COVID?

THEATRE Posted: July 20, 2020 10:15 am

The Broadway program publication hasn’t printed programs since Broadway went dark. Website and social media traffic is up, but advertising has collapsed. “Just as it would be impossible to imagine New York City without Broadway once the pandemic passes, it’s pretty hard to picture Broadway without those little yellow booklets in hand when the curtain rises again.” – Fast Company

THEATRE Published: 07.18.20

Read the story in Fast Company Published: 07.18.20

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