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Uffizi Gallery Becomes High Art’s Top TikTok Jester

AUDIENCE, VISUAL Posted: June 26, 2020 8:05 am

Until just a few years ago, the august Florence museum “acted like the internet didn’t exist”: it didn’t even launch a website until 2015 and only got itself a Facebook page after the COVID lockdown started this past spring. At the end of April, in an effort to reach young people, the Uffizi opened a TikTok account and started posting inventively humorous videos incorporating art in its collection — for instance, Botticelli’s Medusa turning a coronavirus to stone. – The New York Times

AUDIENCE, VISUAL Published: 06.24.20

Read the story in New York Times Published: 06.24.20

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