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Will Audiences Really Pay For Online Content?

AUDIENCE, MEDIA Posted: May 4, 2020 2:01 pm

The rationale is clear enough. With families trapped inside by COVID-19, and children out of school and starting to climb the walls, a hyperactive new movie ought to be just the ticket. Also, twenty bucks is less than you’d pay at the cinema for yourself, your kids, and your silo-size Cokes. Yet the sum feels extortionate when you’re shelling out at home, perhaps because it carries a sweaty whiff of boxing bouts on pay-per-view. – The New Yorker

AUDIENCE, MEDIA Published: 05.01.20

Read the story in The New Yorker Published: 05.01.20

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