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TV Advertising Pitches Run Into A Few Dense Coronavirus-Related Roadblocks

AUDIENCE, MEDIA Posted: May 10, 2020 11:00 am

This is when networks usually spend millions of dollars for a live show to gain billions of dollars in advertising for the upcoming year. “Advertising has long served as a media-industry lifeline. This year, with the pandemic forcing the closure of the big media companies’ other lines of business – it will be even more critical.” But no one knows how it will work. – Variety

AUDIENCE, MEDIA Published: 05.09.20

Read the story in Variety Published: 05.09.20

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