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AT&T’s $4 Billion Gamble On HBO Max

MEDIA Posted: May 14, 2020 7:03 am

“The investment is the biggest bet to date made by AT&T to realize the promise of its $85.4 billion acquisition of Time Warner. … The hope is that HBO Max is built up over the next few years to be a multipurpose platform for the global distribution of WarnerMedia content as well as an engine for bundling subscriptions to AT&T’s wireless and data services. The fear is that an underwhelming HBO Max would tarnish or, worse, be a financial strain on HBO proper.” – Variety

MEDIA Published: 05.13.20

Read the story in Variety Published: 05.13.20

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