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Why Are We Still Naming Buildings And Programs After Donors?

ISSUES Posted: March 5, 2020 2:02 pm

The dilemma these groups face is contractual, in two ways. First, there is the contract with the donor, which, if broken, may seem a betrayal to some, and a sign of institutional inconstancy to others. There may also be tangible legal issues involved. But there is a larger contract to be considered, too. Selling or otherwise offering naming rights makes it look as though the institution is mainly serving its wealthy donors, no matter how public-spirited the rest of its endeavors may be. – Washington Post

ISSUES Published: 03.05.20

Read the story in Washington Post Published: 03.05.20

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