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I Planned And Conducted Concerts Where We Didn’t Tell The Audience What The Program Would Be. Every Performance Sold Out.

AUDIENCE, MUSIC Posted: February 6, 2020 7:35 am

Robert Trevino, music director of the Basque National Orchestra in Spain, writes about the restaurant meal that gave him the idea, how he and the orchestra staff planned and marketed the series (and convinced the media not to reveal the secret), and how the audiences responded. (includes complete video of concert) – Gramophone

AUDIENCE, MUSIC Published: 02.03.20

Read the story in Gramophone Published: 02.03.20

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