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What’s Happening To Airports? They’re Becoming Theme Park Fantasies

AUDIENCE, VISUAL Posted: January 3, 2020 1:28 pm

Changi in Singapore, which has long striven to enthral and entertain its users, outdid itself with its new “Jewel” extension to its existing terminals, essentially a shopping mall and nature-based theme park. From a great oculus in its glass roof descends the “rain vortex”, a funnel of falling water described as the “world’s tallest indoor waterfall”. It has a “butterfly garden”. It has the Shiseido Forest Valley, a 900-tree, 60,000-shrub indoor landscape named after the Japanese-based personal care company Shiseido. The forest concept is, in marketing terms, a good fit with its corporate mission: “Beauty innovations for a better world.” – The Guardian

AUDIENCE, VISUAL Published: 12.30.19

Read the story in The Guardian Published: 12.30.19

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