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Study: Calling To Thank Donors Doesn’t Result In Them Giving More

ISSUES Posted: December 4, 2019 1:28 pm

About 28% of the donors to the public TV stations who got thank you calls gave to the same charity within the next year. And 28% of the donors who didn’t get the calls did as well. Likewise, about 31% of the donors to the national nonprofit gave to that group again, whether or not someone called to thank them for their first donation. – The Conversation

ISSUES Published: 11.25.19

Read the story in The Conversation Published: 11.25.19

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