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Does Pay-What-You-Can Pricing Work?

ISSUES Posted: November 22, 2019 2:32 pm

Our analysis is revealing. It shows that typically, where PWYC tickets and performances are publicly available, they are taken up disproportionately by existing customers. One producing theatre found that while 48% of its regular tickets were purchased by new customers, only 26% of PWYC tickets were purchased by new customers. – Arts Professional

ISSUES Published: 11.21.19

Read the story in Arts Professional Published: 11.21.19

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