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Why Orchestras Giving Free Concerts Is A Very Bad Idea

AUDIENCE, MUSIC Posted: October 18, 2019 6:03 am

Aubrey Bergauer: “Giving it away for free, whether by regularly scheduled programming or by striking or locked out musicians, is not getting the job done. It’s not growing audiences, it’s not building tons of new support, and — please hear this — it hurts us when people don’t see how much it costs to produce this art. [Here] are five reasons why free concerts are not serving us well.” – Medium

AUDIENCE, MUSIC Published: 10.15.19

Read the story in Medium Published: 10.15.19

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