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Study: Movie Attendance Goes Up When Movie Casting Is More Diverse

AUDIENCE, MEDIA Posted: October 27, 2019 6:00 am

In its latest data drop, analytics firm Movio has discovered “a correlation between a minority group’s representation on screen and that group’s audience turnout, with some groups attending in numbers at more than twice the usual rate.” The report also shows that consumers less inclined to head to the movies will turn up to the multiplex if they see themselves projected on screen. – Variety

AUDIENCE, MEDIA Published: 10.25.19

Read the story in Variety Published: 10.25.19

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