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How Condé Nast (Who Was A Real Person) Invented The Glossy Magazine

AUDIENCE, WORDS Posted: October 22, 2019 8:02 am

“The equation of upscale readers and upscale brands with profit, projecting an aspirational image of the ideal consumer through both editorial and ads so that vulnerable readers would chase it, made Nast’s fortune many times over. His company established the template of the editor as a heroic, godlike figure casting down commandments from a print Mount Olympus, a status that continued after Nast’s death through the twentieth century.” Then, of course, came the internet and social media. – The New Republic

AUDIENCE, WORDS Published: 10.21.19

Read the story in The New Republic Published: 10.21.19

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