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Now Here’s A Marketing Challenge: Rebranding London’s Vagina Museum

ISSUES Posted: September 11, 2019 9:31 am

It is, as it were, a sensitive area. “Positioning a brand and crafting a suitable tone of voice is a mind-bendingly tricky thing to perfect. The Vagina Museum has built a reputation and a following on social media due to its irreverent, tongue-in-cheek tweets and exchanges with other users. Whether the branding should mirror or counteract this was a defining choice throughout the process.” – Museums and Heritage Advisor

ISSUES Published: 09.04.19

Read the story in Museums and Heritage Advisor Published: 09.04.19

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