The promise – unlimited films for $10 a month – went far beyond its founders’ capital and far beyond what the market could support. But for a limited time in 2017, MoviePass was poised with millions of customers and a demand for Netflix-like experiences at theatres. And indeed, it rewrote the rules, forcing cinema chains like AMC, Cinemark, and Regal to create subscription offerings in order to keep customers loyal. – Los Angeles Times