Amanda Hess: “As its gurus lead the men (and occasionally, women) in dabbing on eye cream, selecting West Elm furniture, preparing squid-ink risotto and acquiring gym memberships, they are building the metaphorical framework for an internal transformation. Their salves penetrate the skin barrier to soothe loneliness, anxiety, depression, grief, low self-esteem, absentee parenting and hoarding tendencies. The makeover is styled as an almost spiritual conversion. It’s the meaning of life as divined through upgraded consumer choices.” – The New York Times