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Bank Discovers AI Writes Better Ads Than Their Ad People Do

IDEAS Posted: August 9, 2019 8:35 am

In tests, JPMorgan Chase found that Persado’s machine-learning tool crafted better ad copy than its own writers could muster, as measured by the higher click rates—more than double in some case—on digital ads for Chase cards and mortgages. – Quartz

IDEAS Published: 08.07.19

Read the story in Quartz Published: 08.07.19

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