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Are We Reaching The Point Where Dancers Need Big Social Media Followings Just To Get Hired?

AUDIENCE, DANCE Posted: August 23, 2019 7:36 am

“New York City-based choreographer and director Jennifer Weber once worked on a project with a strict social media policy: ”Hire no one with less than 10K, period’ — and that was a few years ago,’ she says. ‘Ten thousand is a very small number now, especially on Instagram.’ … It’s unsurprising that profit-driven dance enterprises lead the pack when it comes to leveraging artists’ exposure; policies at nonprofit dance organizations are generally less defined or even in place. (Multiple major ballet companies declined to speak with us on the record for this story.)” – Dance Magazine

AUDIENCE, DANCE Published: 08.22.19

Read the story in Dance Magazine Published: 08.22.19

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