In the past, work was recognized for its colonizing power, expanding to fill and dominate time itself such that there might exist no clear line between work hours and nonwork hours. Our current condition is worse. The Interface, leveraging boredom, makes us all into unpaid workers for the advertisers who support those apparently cost-free platforms. We ought to recall that there is no such thing as a free transaction. In this species of transaction, you pay with your individuality, freedom, and happiness. – The Walrus