A contingent of science fiction writers – that is, novelists, to be clear – are being hired by companies to predict the future. Yes, really. “Mega consulting firm Price Waterhouse Cooper published a guide on how to use sci-fi to ‘explore innovation.’ The New Yorker has touted ‘better business through sci-fi.’ As writer Brian Merchant put it, ‘Welcome to the Sci-Fi industrial complex.'” – Wired