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In An On-Demand World, Movie Marketers Are Shortening Their Campaigns

MEDIA Posted: July 22, 2019 5:15 am

Blockbusters as recent as Suicide Squad and Pets 2 had 18 months to two-year marketing campaigns, but now? People don’t want to wait that long, and they actually get annoyed. Now, four to five months is all we can take. – The New York Times

MEDIA Published: 07.19.19

Read the story in The New York Times Published: 07.19.19

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