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The Radicalization Of YouTube (All To Sell Ads)

AUDIENCE, IDEAS Posted: June 7, 2019 12:31 pm

“As of August 2017, more than 70 percent of viewing time was being driven by automatic recommendations. And the content that gets promoted is even more aggressively selected for engagement gravity, meaning the sensational and divisive gets pushed to the top of the feed. One unintended consequence of YouTube’s endless pursuit to sell more ads, Zeynep Tufekci has argued, is that the platform has become “one of the most powerful radicalizing instruments of the twenty-first century,” pushing unsuspecting viewers deeper and deeper into politically unhinged, conspiratorial rabbit holes just to keep their attention for a few more minutes.” – The Baffler

AUDIENCE, IDEAS Published: 05.31.19

Read the story in The Baffler Published: 05.31.19

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