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More And More Museums Consider Offering Free Admission

AUDIENCE, VISUAL Posted: May 30, 2019 5:46 am

Just last week, L.A. MoCA announced that it will eliminate admission charges; earlier this year, MoCA Cleveland did the same thing, while Toronto’s AGO made itself free for visitors under 25. Other cities have made their museums free for limited groups such as public benefits recipients or library card holders. Many museum administrators now find themselves torn between the public library model (“where you can walk in for free and learn something”) and “a gut feeling that people value things more when they have to pay for it.” – The New York Observer

AUDIENCE, VISUAL Published: 05.23.19

Read the story in New York Observer Published: 05.23.19

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