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Are Social Media Influencers Undermining Theatre?

AUDIENCE, THEATRE Posted: May 23, 2019 12:28 pm

Showmanship likes to reveal itself as such and often in some sort of great theatrical caper. In contrast, this marketing approach – for obvious reasons – prefers to stay in the shadows. This is a marketing tool that does not respect the theatre industry or its legacy. At worst, it insults the genuine fans and advocates of productions whose postings may become questioned. It is also wide open for abuse. – The Stage

AUDIENCE, THEATRE Published: 05.22.19

Read the story in The Stage Published: 05.22.19

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