London is book-focused enough that, mirroring almost exactly the rise of Amazon, Persephone, a publisher (and recently a bookstore too) that focuses on forgotten early and mid-20th-century books by women, has been thriving. “The idea at the beginning was that if you like one of our books, you’ll like them all. … That has worked almost entirely. It’s quite rare for someone to dislike any of the books. I hate to use the word brand, but we are something of a brand.” – The New York Times