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How An Unlikely Art House Film Beat Superhero Blockbusters To Win China’s Box Office

AUDIENCE, MEDIA Posted: April 11, 2019 2:02 pm

How did such a strange project make an astounding $38 million on its release day of December 31, 2018? In the same way so many of its big-budget rivals did throughout the year—with good marketing.  – The Atlantic

AUDIENCE, MEDIA Published: 04.11.19

Read the story in The Atlantic Published: 04.11.19

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