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Global Pop Music 2.0 – A New Kind Of Star

AUDIENCE, MUSIC Posted: February 7, 2019 3:01 pm

There’s been a fundamental change to the idea that English is pop’s lingua franca. This development has been accompanied by a remarkable shift in the pop-star system itself. While bilingual artists surge into charts and playlists, joining the American rappers who have profoundly reshaped popular music in the last 20 years (the five most listened-to tracks on Spotify in 2018 were by US hip-hop acts), it’s a different story for the stars who emerged during the era we might call Pop 1.0. “The massive pop stars of yesteryear – Katy Perry, Justin Timberlake – are fading from the public consciousness. – The Guardian

AUDIENCE, MUSIC Published: 02.06.19

Read the story in The Guardian Published: 02.06.19

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