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Broadway Is Being More Chill About Licensing Shows To High Schools

AUDIENCE, THEATRE Posted: February 13, 2019 6:17 am

“‘There is starting to be an understanding and a sensibility that, in certain cases, the high school market does not necessarily cannibalize the commercial run of a show,’ observed Sean Cercone, the president of Broadway Licensing. ‘In fact,’ he said that ‘we have always made the argument that nobody chooses to go to a little league game, and not buy a ticket to see the Yankees.'” – Forbes

AUDIENCE, THEATRE Published: 02.12.19

Read the story in Forbes Published: 02.12.19

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