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How Skeptical Consumers Were Convinced To Accept Stereo

AUDIENCE, MUSIC Posted: December 19, 2018 8:03 am

“A key challenge for selling stereo was consumers’ satisfaction with the mono music systems they already owned. … Something was needed to show people that this new technology was worth the investment. The ‘stereo demonstration’ was born — a mix of videos, print ads and records designed to showcase the new technology and its vibrant sound.” — The Conversation

AUDIENCE, MUSIC Published: 12.12.18

Read the story in The Conversation Published: 12.12.18

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