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Blockbuster Films With Female Leads Sell Better: Study

AUDIENCE, MEDIA Posted: December 13, 2018 6:34 am

“In a report compiled by media research agency Shift7 in collaboration with leading agency CAA, revenue for 350 high-grossing films released between 2014 and 2017 was assessed, and the average results for female-led films did best, at every budget level.” What’s more movies that pass the Bechdel Test do better box office than those that fail it. — The Guardian

AUDIENCE, MEDIA Published: 12.12.18

Read the story in The Guardian Published: 12.12.18

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