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Big Companies Are Now Paying For Custom-Created Science Fiction

IDEAS Posted: December 6, 2018 5:32 am

With an eye to the surprisingly large amount of present-day consumer technology that was predicted and inspired by Philip K. Dick’s Minority Report, a constellation of companies and independent designers and consultants has formed to “help clients create forward-looking fiction to generate ideas and IP for progress or profit. … And corporations like Ford, Nike, Intel, and Hershey’s, it turns out, are willing to pay hefty sums for their own in-house Minority Reports.” — Medium

IDEAS Published: 11.28.18

Read the story in Medium Published: 11.28.18

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