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Research: TV Entertainment Can Help Promote Tolerance

MEDIA Posted: January 10, 2017 8:31 am

Importantly, “the more participants identified with the characters from the target out-group, the less prejudice they showed toward that group,” the researchers add. This points to the power of TV comedy to help viewers “understand, to feel similar to, and to feel more connected to” people they don’t necessarily come into contact with in their day-to-day lives.

MEDIA Published: 01.09.17

Read the story in Pacific Standard Published: 01.09.17

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